Mobile Event Marketing - Running a Raffle to Help Your Business Stand Out!
Posted on March 01 2016
How do you capture a customer's attention when throwing an event? Whether you're in a trade show or your own promotions event in-house, it can be challenging to get your audience interested on your product especially if you don't do any targeted techniques to engage them.
If you're throwing a mobile event and want to gather a sizable amount of crowd and attention, then you have to get creative. Don't rely on old marketing tactics. Instead, give something familiar yet also distinct.
Say you're joining a trade show and you have to set up a booth. With the hundreds of other booths set up beside you, how do you stand out?
Here's a marketing secret you should remember. You should first gather up a crowd and have that crowd gather an even larger crowd of people.
Be honest, how many times have you approached a booth or place where you see plenty of people gathering? Regardless of whether you're interested or not, it's man's nature to be curious and approach large gatherings to see what's going on. They'll stay if they're entertained.
So with this in mind, how do you do this for your event? The easiest way to drive traffic is by giving away a prize or throwing a game. One of the simplest ways to do this is with the help of a spinning raffle drum.
You might think this is old school but a raffle drum is a tried and tested form of gathering a crowd. It's also easily recognizable. When people see it, they automatically associate it with winning a prize. All you have to do is be creative on how to use.
Here's an idea, depending on what your product is, you can raffle off coupons or promotional products from your business. In exchange to join, your customers can drop their business cards or have then write their names or contact info on a piece of paper to be placed inside the drum. Afterwards, you can raffle off! Whoever you pick, wins the prize!
For a nice twist, you can prepare a set of prizes. Have someone from your audience draw a name from the raffle drum. The name they pick wins prize 1. Then have the winner of prize 1, draw for prize 2, and so on. This way, you allow the crowd to interact and join in on the fun.
We know the importance of standing out from a sea of other businesses especially in mobile events, so each product we offer is geared towards allowing you to succeed and generate that much needed crowd and attention for your business.
Aside from this fantastic spinning raffle drum, you can also go for various spinning prize wheels you can use for promoting your mobile events. Drop by The Display Outlet and find everything you need right there.
Liven up your booth at your next trade show exhibit with our customizable Prize Wheels.